Gaya APA

PRIDE, William M., FERREL, O.C. (1985). Understanding marketing;Study guide for marketing:basic Concepts and Desicions . Boston: Houghton Mifflin Company.

Gaya Chicago

PRIDE, William M., FERREL, O.C. Understanding marketing;Study guide for marketing:basic Concepts and Desicions. Boston: Houghton Mifflin Company, 1985. Text.

Gaya MLA

PRIDE, William M., FERREL, O.C. Understanding marketing;Study guide for marketing:basic Concepts and Desicions. Boston: Houghton Mifflin Company, 1985. Text.

Gaya Turabian

PRIDE, William M., FERREL, O.C. Understanding marketing;Study guide for marketing:basic Concepts and Desicions. Boston: Houghton Mifflin Company, 1985. Print.