Gaya APA

ZEITHAML, Valarie A., BITNER, Mary Jo, GREMLER, Dwayne D.. (2006). Services marketing integrating customer focus across the firm (4th Ed.). New York: The McGraw-Hill Companies, Inc..

Gaya Chicago

ZEITHAML, Valarie A., BITNER, Mary Jo, GREMLER, Dwayne D.. Services marketing integrating customer focus across the firm. 4th Ed. New York: The McGraw-Hill Companies, Inc., 2006. Text.

Gaya MLA

ZEITHAML, Valarie A., BITNER, Mary Jo, GREMLER, Dwayne D.. Services marketing integrating customer focus across the firm. 4th Ed. New York: The McGraw-Hill Companies, Inc., 2006. Text.

Gaya Turabian

ZEITHAML, Valarie A., BITNER, Mary Jo, GREMLER, Dwayne D.. Services marketing integrating customer focus across the firm. 4th Ed. New York: The McGraw-Hill Companies, Inc., 2006. Print.